“Design fiction is a way to speculate seriously. It’s not quite brainstorming, nor is it ideating. It is the design that tells stories. It creates material artefacts that force conversations and suspend one’s disbelief in what could be.” – Joseph’s Design Fiction concept
Following the Joseph’s Design Fiction concept, I have created a meaningful and story-telling platform. I always insist on the concept of maintaining the classical vibe of my hometown, Hanoi, by uploading semiotic photos which were taken and selected by myself. Besides, Reminiscent of Hanoi is also the platform where I can express my inner taste of photography. I put my effort not only into social utility but also the urge to create my own photography portfolio.
In the making stage, I follow what I have figured out in the previous stage – prototype. I insist on selecting story-telling photos rather than implementing content writing. My taken photos are being positively responded by my target audience. Furthermore, as David Lister’s statement, Arts should not be explained. I enjoy how people interpret my photos as semiotics and it also makes my audience more curious about and interested in my platform.
I perceive my Digital Artefact as a “Product” which proceeds through 5 stages of Product Life Cycle
Reflecting my Digital Artefact development process, I have developed it from the ideating, screening, prototyping stage to the making stage. I identify my Digital Artefact as a product. According to the Product Life Cycle concept, that is, the typical stages which a product progresses through new product development, introduction, growth, maturity and decline. Adapting in the introduction stage, I focus on Digital Artefact’s positioning, target audience and the quality of uploaded photos. By critically using Instagram techniques such as Shortstack, hashtags, and stat analysis, I have gained nearly 100 followers, more comments and likes in every uploaded post.
“I have learnt that the more I focus on social utility, the more audience engages will my Instagram.”
Shaping my Digital Artefact in the Design thinking concept, which refers to focusing on understanding audience’s wants and needs, I started to consider the Reminiscent of Hanoi’s value offering. Aiming to maximize the social utility, I have uploaded more photos related to Hanoi’s cultural norms. Since the limitation of photo resources, I selectively referenced other sites’ photos such as Vietnamese Cursed Image or Human of Hanoi. Selectively uploading photos helps me to develop Digital Artefact’s brand and be accurately perceived by the audience. I have harvested a lot of positive feedback on uploading classic Hanoi photo in the 90s. Recently, I have received an appreciated comment from Vietnamese man when he found himself in my randomly uploaded photo, which makes me more motivated. My Digital Artefact is growing unexpectedly with followers and comments. I have learnt that the more I focus on social utility, the more audience engages will my Instagram. Compared to previous photos, my photos have increased 27% of post likes.
Overall, I reckon that creating an impact on the society is considered as a long-term effort. During the making media stage, I recognize the potential of a classic platform in Vietnam. In the modern age, people may need some place to reminisce of their pasts and have a tranquil gap of time. I hope Reminiscent of Hanoi may be the place for them to find tranquillity and recalling the beautiful classical norms. In addition, I hope my Digital Artefact can keep evolving after BCM114.