Project Beta – Prototyping

God created a number of possibilities in case some of his prototypes failed – that is the meaning of evolution.

Graham Greene

After 4 weeks of officially running my Digital Artefact on Instagram. I have experimented through 3 stages of prototyping. Till now, my Instagram account (@reminiscentofhanoi) has reached 67 followers with 17 posts in 4 weeks. Conveniently, my Digital Artefact focuses on my own photos which I have taken during the time I was in Hanoi. These photos express my characters, my taste in art and the classic vibe of Hanoi.

I want to remain the classic vibe of Hanoi by telling Hanoian’s stories through the pictures I took. 

A film photo was taken by me in January 2018
Captured from my twitter

Being advised in the lecture of week 6, in the prototyping stage, I focus on refining my target audience, what story I want to tell through my Digital Artefact, how I want my Instagram page is perceived by my audience and keep evolving my Digital Artefact through the feedback loop.  Fortunately, I have received a lot of encouragements and feedbacks from my tutor, classmates and my target audience through each step of prototyping. Since I target to people who are in the age of 18 to 25, live in both Hanoi, Vietnam and Australia, they also regularly use social media, I was suggested to use Instagram to implement the images and content. In the first prototype stage, I uploaded images without useful hashtags such as #photograph #filmphotograph or #retro, which highlight the key concept of my platform. Surprisingly, after using as many related hashtags as possible, my Instagram page has considerable profile visits and followers. It accelerated from 5 followers to 30 followers in just 1 week. Also, in this prototype stage, I tried to implement the contents in each image. As I intended in the ideating stage, I aim to create a platform which can tell stories about Hanoi and Hanoi cultures through the images taken by myself. I started to try writing in both Vietnamese and English since my target audience is both of Vietnam and Australia. Then, I only write in English when I found my posts appeal to more foreigners than locals. Finally, I found it is not effective to implement contents on Instagram.

“The problem with prototypes is they don’t always work.”

Laurie Anderson

Example

In the second stage of prototyping, I asked my tutor for the feedback and advice after recognizing my ineffective content implementation. He gave feedback on my photos and recommended me to use Reddit if I still wanted to focus on content writing. After considering the aesthetic photos and writing content, I finally choose to focus on my photos rather than content. I put more effort into choosing photos to upload. I rather upload photos which can tell stories itself and added a short caption in each photo I uploaded. In this stage, I continue to use hashtags in the comment part. I observe my posts are doing better 85% of my previous posts. During this stage, I only got only 45 actions taken on my account and 70 accounts reached in a week.

In the final round of the prototyping stage, I continue to do what I have done in the second round. In this round, I aim to find a way to accelerate followers without paying for the Instagram promotion.  My classmate suggested me start to use the story function more effectively to engage more with my audience. I started to use hashtags such as #Hanoi #travel #retro or #classic in each story I uploaded. I also found a web tool to check and scan what kind of hashtag is effective in growing traffic to my Instagram page.  After 1 week of prototyping, the interaction and discovery rate grows slowly. From now, using hashtags in story function help me to accelerate the profile visitors and followers as well.

 

 

 

In conclusion, during the prototyping time, there are 3 things I have learned to confidently start the making stage. First and foremost, using the relevant hashtags in the bio, posts, and stories as well. Secondly, instead of focusing on content, I should utilize the material that I have already had on the Instagram. Last but not least, the story can be a tool to attract more interaction and discovery. In the making stage, I hope I will reach at least 100 followers by keeping implementing my idea from the prototyping stage. In addition, I also aim to highlight the social utility in the making stage.

 

 

4 thoughts on “Project Beta – Prototyping

  1. Excellent to see your self expression and story-telling of Hanoi through your DA. 67 followers in such a short amount of time is great! I love how genuine and authentic your posts are too, the captions are so fun to read. Instagram seems to push this authenticity to develop deeper connections with users. It’s also great to see you’re taking on board feedback from users, using hashtags to gain exposure in your niche market, and recognising what has been effective and what hasn’t been effective in gaining a following and engagement. Make sure to keep utilizing your hashtags too! Love your work 🙂

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  2. Excellent to see your self expression and story-telling of Hanoi through your DA. 67 followers in such a short amount of time is great! I love how genuine and authentic your posts are too, the captions are so fun to read. Instagram seems to push this authenticity to develop deeper connections with users. It’s also great to see you’re taking on board feedback from users, using hashtags to gain exposure in your niche market, and recognising what has been effective and what hasn’t been effective in gaining a following and engagement. Your DA, like mine, seems to thrive off of aesthetics. I love how engaging you kept it whilst still utilising the same type of aesthetic, as this is something I continue to struggle with. Not sure whether to just continue on keeping a select few themes or routinely changing them. Make sure to keep utilizing your hashtags too! Love your work 🙂

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  3. Wow, its amazing how many followers you can gain in such a short period of time. I love how you really took on board all your feedback and advice from the tutors, and it has truly paid off and your DA is succeeding and you have been able to also work on areas that needed improving also. I am using instagram as part of my DA too and I find that the use of hashtags, following pages with similar interests and also promotion through personal social media sites go a long way in gaining more following and interaction. Good job!!

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  4. First of all I want to say that your photographs are stunning! I love the clear aesthetic that you have on your Instagram, it really defines it. I think its really good that you started using hashtags. I totally agree with using the story feature more. What I usually do when I put a post up is I share it to my story almost like a notification so that my followers will have a higher chance of seeing it.
    Another thing you could do is make use of shoutouts. Follow similar accounts, like other photographers who have a similar aesthetic and comment regularly on their posts. Sometimes they’ll take a look at your page, if not them, then their followers might.
    I wish you luck in the future, I can’t wait to see more photos.

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