Korean Wave

Hannah B., 2016, The Globalization of Korean Culture, https://www.youtube.com/watch?v=_Nh3NPkXd4k&t=85

The video was made by Hannah B and her group. This video is the project for their World History class. Through this video, the group successfully explain the three main questions: What is the Korean wave?  Why has the Korean wave been taking over the globe? and How is Korea affected by the globalization of Korean wave?.  For the first question, the video explains the Korean Wave or the Holly Wave is the large increase in the globalization of Korean culture. The Korean wave is globalized by the K-drama, K-pops, K-cosmetics and so on… The Korean wave has been taking over the globe since the huge investment for cultural development of the government and the manufacturing of super idols. Obviously, the globalization of K-culture is beneficial to Korea. As the video’s research, the total combined sales for the first quarter of 2014 alone from the three biggest agencies was approximately a hundred and six million dollars, which help the Korean economic accelerate. In addition, from the year before since Psy’s Gangnam Style went viral, there has been a massive influx of tourists in Korea. Hannah B. and her group’s video is not a very academic video but the given information is really useful and familiar to the media student and also their target audience.


Gunjoo Jang and Won K.Paik, 2012, Korean Wave as Tool for Korea’s New Cultural Diplomacy, Korea

The journal was researched and written by Gunjoo Jang and Won K.Paik in 2012. The journal aims to explain the spread of the Korean Wave and examine its impacts on the world. By examining the relevant theories such as globalization, interdependence, soft power and world value change, the Korean Wave is critically reviewed and analyzed in order to ascertain political and policy implications for Korean diplomatic and practical directives. The authors highlight that the Korean wave has positive impacts not only on Korean politics and economics but also it would be potential for Korea to promote their cultural diplomacy as part of soft power by providing opportunities for the manipulation of Korea’s images. On the contrary, it is important to note that mobilizing Korean Wave in order to achieve many political and economic goals may provoke backlashes as in the case of anti-Korean Wave movements and slogans. G. Jang and W. K. Paik suggest that the culture should be spread naturally and designed to help educate, enhance, and sustain the relationships between countries and cultures. Through this journal, readers can deeply understand why Korean Wave is globalized and how it should be interpreted and control. In my personal view, G. Jang and W. K. Paik’s research is vital for communication studies to critically think and evaluate the Korean Wave in particular and globalization in general through the mentioned theories.


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